Have a look at "tools" in the menu - these are tools Jason developed to help with brands in SERPs.... A list of trusted sources for Google's Knowledge Graph, The Knowledge Graph Explorer, SERP simulator and Schema.org markup generators for companies and people.
Then we have a rather original tracking system. The Kalicube platform tracks two things:
In truth, there is no 'typical' - they vary enormously from company to company, industry to industry and country to country (and even town to town). Get a free snapshot of your Brand SERP here >>
(You can also spy on your competitors)
This course is for you if you want to make sure that Google shows you in a positive, accurate and convincing light every time someone Googles your brand name (or personal brand name).
Your instructor is Jason Barnard - renowned for his pioneering work on brand presence in Google
Kalicube.pro is Jason Barnard's personal project - all centered around what people see when they Google the brand name... You'll be surprised at what a VAST subject that turns out to be :)